Marketing research : is the systematic identification, collection, and analysis of qualitative and quantitative data about issues relating to marketing products and services for the sole purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing. The goal is to identify and assess how changing elements of the marketing mix (product, price, place, and promotion) impacts customer behavior. Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer’s emotions, attitudes and preferences affect buying behavior.
Why is marketing research important?
Market research holds great significance in today’s times as there is so much of competition for businesses globally, and so, for rooting yourself firmly in the industry for long requires you to know a lot about the existing opportunities and potential threats.
Marketing research being a specialized and a vast process by itself, it is always better to reach out to these specialists to
1. Identify and define marketing opportunities and problems; 2. Generate, refine, and evaluate marketing actions; 3. Monitor marketing performance; and 4. Improve understanding of marketing as a process.
Here are top marketing research companies in India who systematically gather and interpret information about individuals or organizations for your benefit.
1. Nielsen India
India offices at: Mumbai/Bangalore/Gurgaon/Kolkata
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available for consumers and markets worldwide. Nielsen is in more than 100 countries around the world, covering more than 90% of the world population, Nielsen provides clients the most complete understanding of what consumers watch and buy.
Whether your business is a multinational enterprise or a single storefront, Nielsen believes innovation is the key to success, in both what you create and how you market your products and ideas. They continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.
They promise to bring their insight to your business and help you grow.
2. Ipsos India
India offices at: Mumbai/Chennai/Bangalore/Gurgaon/Kolkata
At Ipsos they believe clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. Their passionately curious experts not only provide the most precise measurement but shape it to provide a True Understanding of Society, Markets and People. To do this they use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything they do. This they assure can help their clients to act faster, smarter and bolder.
Founded in 1975, In 2017 Ipsos has full-service offices in Mumbai, Gurgaon, Bangalore, Chennai and Kolkata holding 575 full-time staff. In 2018 Ipsos started a new transformation project “Total Understanding” aiming at achieving faster growth.
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3. Kantar IMRB
India offices at: Mumbai/Chennai/Bangalore/Gurgaon/Kolkata/New Delhi
KANTAR IMRB (formerly IMRB International) is a market research, survey and business consultancy firm. Headquartered in Mumbai, India with operations in over 15 countries IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network.
Established in 1970, KANTAR IMRB was modeled on the lines of the British Market Research Bureau. IMRB provides market research and insights across South Asia, the Middle East and North Africa with specialist divisions in quantitative, qualitative, media, retail, industrial, customer satisfaction, business to business and social and rural research.
With over 1200 employees, KANTAR IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $ 187 million. As the oldest extant market research company in India, KANTAR IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. It has been rated the ‘Best Market Research Company’ by industry body Market Research Society of India (MRSI) for several years.
KANTAR IMRB’s specialized areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing.
4. International Data Corporation (IDC) India
India offices at: Mumbai/Bangalore/Gurgaon
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), whose analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.
5. Kantar Millward Brown
India offices at: Gurgaon
Kantar Millward Brown is the world’s leading experts in helping clients grow great brands by collaborating with a wide network of advertising, research and media agency experts around the world. With a global network of more than 85 offices in 55 countries, they make a meaningful impact on their client’s businesses by using their insight and knowledge to help build brand value and drive market efficiency. They provide solutions to strategic marketing challenges, rooted in consumer research, stakeholder understanding and financial analysis.
6. RNB Research
India offices at: New Delhi.
RNB Research is a global market research company, with an ISO9001:2001 Certification. headquartered in New Delhi, India. RNB Research operates through its own offices in 15 cities across 10 countries – China, Egypt, GCC, India, Kenya, Philippines, Russia, South Africa. Thailand and Vietnam.
RNB Research specializes in qualitative and quantitative custom market research and has rich experience in most major sectors, particularly consumer products, media, retail, financial services, food and beverages, technology, telecommunications and internet research.
RNB Research is a member of the American Marketing Association (AMA), Marketing Research Association (MRA), Council of American Survey Research Organizations (CASRO).
7. Majestic MRSS
India offices at: Mumbai.
MRSS INDIA is the largest independent Market Research Agency in India relying exhaustively on the usage of technology for data acquisition thereby ensuring reliability, validity checks as also faster turnaround time. The team has rich experience in working with both domestic as well as global majors. The research team of MRSS India has presence in Mumbai, Delhi and Bangalore. MRSS India, ISO 9000 Certified offers a wide range of Qualitative and Quantitative Research Services both nationally and internationally. MRSS has more than 70 CATI stations across the Asia-pacific & Gulf. It has Asia’s largest Independent Full-Service Market Research firm with office presence in countries like China, Taiwan, Hongkong, Singapore, Thailand, Vietnam, UAE, Philippines & Indonesia.
8. Kantar TNS India
India offices at: Mumbai/Gurgaon/Bengaluru
As one of the largest research agencies worldwide, they provide powerful insights on how to unlock the moments that will help you flourish. They are part of Kantar, one of the world’s leading data, insight and consultancy companies. With a presence in over 80 countries, TNS claims to have more conversations with the world’s consumers than anyone else.
Their cross-practice thinking enables them to identify, optimize and activate the moments that focus on understanding the client’s business, and create a comprehensive plan for growth.
9. Bare International
BARE International was founded by Mike and Dale Bare in Fairfax, Virginia and in 2005, the India office was opened in Mumbai. It was born from the need for mystery customer research at the national and global levels. Today, they have set the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. On any given day, BARE International is doing research for clients in more than 150 countries, completing more than 50,000 evaluations each month.
Each solution offered by Bare is customized to meet the client’s needs, providing actionable feedback to help them make critical business decisions.
India offices at: New Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad, Trivandrum, Ludhiana, Lucknow, Ahmedabad, Pune & Patna
Established in the year 2000, Market Xcel with a strong background of the leadership team and its employees delivers tailor-made solutions in the field of personalized research with distinction. Market Xcel is a professional market research agency that has over the years provided unmatched customized research services to both national and international clients. The Company offer various market analysis techniques, understands client request and deliver output that meets their expectation. They are committed to leverage opportunities in creating excellence.
All information posted in this blog is merely for information and quick reference purposes. The numbers are not ranking and the blog is not intended as a substitute for professional advice. Should you decide to act upon any information on this blog, you do so at your own risk.